What is the best way to explore working with Shira?

Every business has unique needs particular to its industry, size, technology platforms and ways of working. If you have a content related need, Shira can likely help in some way. The easiest way to get started is to submit a contact form then Shira will set up a 15 -30 min free call to explore brand needs and fit for her services.

How is content strategy different from content design?

The terms “content strategy” and “content design” and are sometimes used interchangeably. They do share some of the same tasks. Content strategy is the process of finding and defining the purpose and needs of content. This could include brand differentiation, AEO/ SEO objectives, venues and ways to deploy content assets. Content design is the process of planning what type of content should go where in order to meet the established strategies. Content design is the tactical implementation of content strategy.

How is UX copywriting different from regular copywriting?

In business, traditional copywriting is done to meet a creative brief such as “create promotional text for X product” or “explain the values of X company”. UX copywriting adds an additional layer of complexity as it integrates UX (user experience) principles with the content. This means an element of content design is added to the copywriting work. A UX writer should be knowledgeable about UX end-to-end design processes, understand how to work with web design systems, be current on accessibility standards, and work within set objectives that may arise from UX research, analytics, or professionals such as creative directors.

What does marketing have to do with content services and experience design?

All business are delivering many types of experiences to their customers. Any brand touch point is an experience; it is also an “advertisement” of who a brand is. Any digital or print representation of a company includes content creation. Brands that have a cohesive brand, marketing and content strategy tend to be more powerful as they are easily grasped and tightly focused.